SP
Wears a Kansas City hat.
Nike was incorporated in 1971 with the express goal of branding everything in existence, and turning that marketing power into a company that is a global icon. But Nike isn't about brands or profits or corporate hegemony. It's about people. Like Jesus Carrilo, 12, in Guadalajara:
"I have been working at Nike for 8 years and in that time I have made almost 10% of the money that I need to ransom my sister from the Cartel. Thinking of the look on her face when I rescue her makes the 18 hours fly by."
Or how about Kaliyanei Meang, 15, of Sisophon:
"They gave the girls at the orphanage two options - become sex slaves, or work at the Nike factory. And whenever I find myself having envious thoughts of those other girls, I just remember that death comes the same for all of us, whether your life is the living hell of the workshop or not."
Or, last but not least Ramelan Swie, 13, of Jakarta:
"They say the left side is the weak, or feminine, side. I am thankful to the cutting machine for removing my left arm, because it has left me with only the masculine arm, and that will ultimately make me stronger."
It is people that Nike serves, and people that are its greatest asset. As Nike pitchman Michael Jordan might say, "Get that fucking camera away from me, I don't know where the fucking shoes were made."
Just do it.
